improvement in lead conversion at the same cost per lead
year-over-year increase in return on ad spend
increase in return on ad spend in Ads Manager
increase in purchase value in Ads Manager
more orders compared to previous period
increase in sales vs previous period
increase in return on ad spend
improvement in Average Order Value
reduction in advertising cost per lead
Increase in overall closing rate
Increase of customer share of the 25+ age bracket
significant increase in sales at similar acquisition cost
